WARREN, OH, September 23, 2025 —
Initiated by the Office of the Mayor, the City of Warren’s Police and Community Trust Initiative (PCTI) partnered with The D5 Group to deliver a citywide awareness campaign focused on transparency, trust, and safety.
Working alongside the Office of the Mayor, the Warren Police Department, the Greater Warren and Youngstown Urban League, Warren City Schools, the PCTI Steering Committee, and residents, The D5 Group developed the campaign’s message framework, visual identity, and content plan. The strategy was informed through research, engagement with the Steering Committee, and collaboration with partners. A citywide climate survey with over 800 responses provided residents with a platform to share their voices and informed the supporting research.
The campaign introduced a unified visual identity system, original photography, the Unfiltered Voices audio series, produced in collaboration with Sound United Podcast Studio, and a new mini-documentary, now available on the PCTI website. Social media extended the campaign directly to residents, sharing survey insights, photos, clips, and personal perspectives that kept transparency and trust in focus.
“This campaign made the city’s commitment visible,” said DeShawn Scott, CEO of The D5 Group. “By working with the Mayor’s Office and partners, and by listening to residents, we built communications that acknowledge the past and set a foundation for trust moving forward.”
The campaign’s theme, “Where we were. Where we are. Where we're going”, reflects trust not as a single milestone but as an ongoing process of continuity and progress.
KEY CAMPAIGN FACTS
- Survey Reach: 800+ resident responses
- Partners: Mayor’s Office, Warren Police Department, Greater Warren/Youngstown Urban League, Warren City Schools, PCTI Steering Committee, residents
- Campaign Elements: Visual identity, original photography, Unfiltered Voices audio series, mini-documentary, blog posts, and social media content
- Production: The D5 Group and Sound United Podcast Studio
- Theme: “Where we were. Where we are. Where we're going.”
Access: Full campaign content available at
www.warrenpcti.com
About The D5 Group
The D5 Group is a Warren-based marketing management firm serving state & federal agencies, county governments, municipalities, and nonprofits.
