Initiated by the Office of the Mayor, the Police and Community Trust Initiative is a city-led campaign to acknowledge past actions, address historical grievances and mistrust, and improve transparency.
The strategy was established through advanced research, Steering Committee meetings, and engagement with partners.
A citywide climate survey with more than 800 responses recorded resident sentiment and gave people a voice.
We identified key audiences and set clear messages and channels for each.
Campaign Theme:
Where we were. Where we are. Where we're going.
Delivered
Climate survey design, fielding, and report
Visual identity system
Message framework and audience definition
Perspective audio series
Mini documentary
Video, graphics, and photography
Website and targeted social content
Partners
Office of the Mayor. PCTI Steering Committee.
Warren Police Department.
Greater Warren–Youngstown Urban League.
Warren City Schools
Warren residents
Delivered Media
Mini documentary
Gold Addy Award-winning, short film documenting Warren’s work to rebuild trust.
Visual Identity
A symbol of collaboration and transparency for the City of Warren.Tap the play button to learn more.
PCTI Website
The website is the campaign hub, hosting the mini-documentary, audio series, consent decree information, and updates for residents and partners.
Unfiltered Voices Audio
First-person conversations with residents, officers, and community leaders on trust, transparency, and the work ahead.
