Brand Strategy Guide
If you’ve struggled to explain who you are, what you do, and why it matters, you’re not alone. In one session, we’ll capture your story and deliver a Brand Strategy Guide your team can put to work immediately.
Why a Brand Strategy Guide?
Many organizations recognize the value of their work, but struggle to articulate it. Without a clear strategy, communication becomes inconsistent, teams move in different directions, and opportunities are lost.
The Brand Strategy Guide provides a direct solution. We conduct one focused discovery session, then deliver a guide that defines your voice, positioning, and direction. Within ten business days, you have a practical reference document that creates alignment across your team.
What You’ll Receive
Your Brand Strategy Guide is designed as a single source of truth that captures the base of your organization’s identity. It provides both structure and direction.
- A discovery session with your leadership team that identifies your mission, goals, and challenges.
- A clear articulation of your brand voice, promise, mission, vision, and values.
- An archetype profile and positioning statement that explain how your organization shows up in the world.
- An audience profile and market analysis that reveal who you are speaking to and how they perceive you.
- A complete SWOT and competitor review that places your work in context.
- A messaging framework with headlines, taglines, and supporting language.
- Content direction and campaign ideas that show how your strategy can be put into action.
Clear. Structured. Fast.
STEP ONE
Discovery Session
We begin with a 60 to 90-minute strategy session with your leadership team. During this meeting, we ask focused questions that uncover your mission, goals, challenges, and audience insights.
The purpose is to surface the details that matter most, including the language your team uses, the priorities that drive your work, and the barriers that may stand in the way.
STEP TWO
Guide Creation
After the discovery session, we create your Brand Strategy Guide. This is where we bring together your voice, positioning, and direction in one cohesive document.
Our team refines the content into practical tools that your staff can apply immediately.
Your tools include brand statements, messaging frameworks, and campaign ideas.
STEP THREE
Your Delivery
Within ten business days, you will receive a complete, branded PDF. The guide becomes your reference point for communication and planning.
Your Brand Strategy Guide is designed to be shared across your team and applied to real decisions so your organization speaks with clarity and consistency.
Straightforward Pricing
- Nonprofit Organizations: $1,250
- Government Agencies/Municipalities: $2,000
- Annual Retainer for Five Guides: $7,500
The price is fixed. There are no hidden costs. Every guide includes the discovery session and a complete PDF report.
See the Format
The Brand Strategy Guide is delivered as a complete PDF that your team can reference and share. The sample shown here reflects our own brand. Your guide will be fully customized after your discovery session.
Delivered in 10 business days.
Who It’s For
The Brand Strategy Guide is built for leaders who need clarity before they can act with confidence. It is not a creative exercise for its own sake. It is a practical tool designed for organizations that must show direction to their boards, funders, or communities.
It is especially valuable for:
- Nonprofit directors who are preparing for grant applications, annual campaigns, or board presentations and need consistent language to support their case for funding.
- Municipal departments that struggle with fragmented messaging across teams and need a single reference point so staff, officials, and the public all hear the same message.
- Executive teams who want to align around shared priorities before investing in larger campaigns, websites, or media projects.
- Community-facing organizations that rely on public trust and cannot afford mixed messages or unclear positioning.
The guide creates alignment at the top, so every piece of communication that follows is grounded in one clear strategy.
