The Value of Social Media Managed Services
Social media management is a full-time job, and it can be exhausting. You have help: there are many social media tools to assist with many of those tasks. However, you have only so much time to discover tools, create content, and manage your social networks. Add to that, if you're juggling social media management, digital marketing tasks, and running your business, you'll likely reach a point of burnout soon.
Why you need social media management services
With the right partner, social media managed services will not only lighten your burden but also ensure your social channels are active, continuously engage your audience, and drive traffic to your website.
When deciding on exploring hiring a social media management partner, careful consideration is essential. You have too much at stake to entrust your brand to just anyone.
What can you expect from an external provider?
If you're yet to leverage social networks, planning the right social media marketing mix for your business, and setting up your profile across multiple social channels.
Developing content strategies based on your immediate, short, and long-term needs from social media. New businesses prioritize brand awareness and inbound traffic; a 5-year old company may seek to establish brand authority or improve brand loyalty with smart social media strategies,
Creating a content calendar, writing posts, and publishing or scheduling posts as needed.
Replying to and initiating conversations with fans and followers. Creating engagement tactics like polls and contests to encourage participation and brand involvement.
Offering insights and joining discussions on recent news and topical issues.
Tracking important metrics such as engagement, reach, impressions, sharing.
Providing you with tangible data to demonstrate your ROI
Benefits outweigh costs
The average time a business owner spends handling their social media is 6-10 hours a week. So, if that business owner pays him/herself $50 an hour, that's $300 - $500 per week to handle social media - or $1200 - $2000 a month. Looking at it this way, outsourcing social media and putting their energy into focusing on the passion part of their business makes sense. After all, they didn't start their business to spend so much time on social media.
Social media management services don't come cheap. However, costs are typically priced according to the requirements of businesses, such as how many social channels, publishing frequency, content creation, and digital assets, and opting for add-ons will all affect pricing. With that, it's essential to have metrics in place to help determine your Return on Investment - it's more than "likes."
There is no question that social media offers a tremendous opportunity for businesses, and with the right social media management team, those opportunities are endless.
Are you considering partnering with a social media management team to free up time and grow your business? We can help. We offer three management plans, expertise, and best-in-class reporting to help you leverage social media's power. Let's talk!
Learn how our services helped the Speakeasy Lounge, a swanky spot in downtown Warren, Ohio, become a social media powerhouse.